Alberta Beef Producers is an established and recognizable brand that was looking for a boost in noticeable content that would not break the bank while speaking to both consumers and producers. ABP wanted a measurable bold take on supporting local agriculture and connecting with new audiences — and WS was ready to serve it up hot! This campaign included many budget-friendly tactics including digital ads, landing page, social media posts, influencers, a Calgary Stampede activation, radio spot, TikTok dance, gamified ads and a collaboration with the Daily Hive.