CADARO specializes in providing advanced, high-quality products and solutions for industrial, commercial, and agricultural applications. Their products are an innovative combination of in-line scale and flow sensor technologies, where the state-of-the-art design ensures real-time flow rate and weight measurements of dry materials such as grain, seed, or feed without causing flow interruptions. CADARO’s primary audience is intermediate grain handlers who operate large facilities, aiming to enhance their operational efficiency and prioritize cost savings while also showing concern for worker safety and expressing enthusiasm for enhanced business insights.

In March 2023, WS was tasked with developing a new brand identity for the company starting with a rename. CADARO was born. The project also included the definition of brand guidelines, featuring the creation of a logo, letterhead, and business cards. The relationship grew to include social media management, tradeshow and marketing support. Below is a glimpse of that partnership.