Inspired by the critically-acclaimed BBC series Blue Planet II, SimEx-Iwerks created this special effects experience complete with onsite signage and digital graphics to support the film. The experience takes you beneath the surface to explore dynamic oceanic landscapes and one of the most captivating creatures that dwells there: the octopus. 

The key art conveys the true majesty of this amazing creature. Developed from three separate stock images, I worked closely with our partner, BBC Earth, to create something that would be representative of their brand, the 4D Experience and Shedd Aquarium’s creative brief. Large foyer banners draw attention to this majestic film as soon the visitors enter the Aquarium. Exterior wind master signs and interior staircase banners help direct visitors to the experience.