CADARO Branding & Marketing

Branding | Marketing
Challenge

Create a recognizable brand, including a name, that is consistent across all deliverables and aligns not only with what the company offers but also what it stands for — flow measurement solutions that are the heart of the operation. 

Solution

In March 2023, WS was tasked with developing a new brand identity for the company starting with a rename. CADARO was born. The project also included the definition of brand guidelines, the creation of a logo, letterhead, business cards, unified tone, and vocabulary. The brand relationship between WS and CADARO grew to include social media management, trade show management and B2B marketing support. Below is a glimpse of that partnership.

Client
CADARO® CADARO specializes in providing advanced, high-quality products and solutions for industrial, commercial, and agricultural applications. Their products are an innovative combination of in-line scale and flow sensor technologies, where the state-of-the-art design ensures real-time flow rate and weight measurements of dry materials such as grain, seed, or feed without causing flow interruptions. CADARO’s primary audience is intermediate grain handlers who operate large facilities, aiming to enhance their operational efficiency and prioritize cost savings while also showing concern for worker safety and expressing enthusiasm for enhanced business insights.
Role

Creative Direction, Art Direction, Graphic Design

Acknowledgements

Studio Artist & Senior Designer – Tyler Vanson; Digital Director – Stephanie Ostermann; Junior Art Director – Fionnah McKechnie; Social Media manager – Daryna Putintseva; Account Manager – Ellery Geddes; Chief Media Officer – Maz Tannir; Director of Operations – Katrina Finke

Social media 

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