The primary objective was to create branding and a marketing campaign for FlyRide^®, a new media-based flying theater that showcases the product, as well as an exciting and extensive film library.

The branding and marketing campaign focuses on benefits the clients will gain by choosing FlyRide^® as their flying theater.

The FlyRide^® logo was inspired by a pilot’s aviator badge, along with the traditional wing device invoking flight. Although developed primarily for B2B marketing, the wordmark proved so popular with a client that they adopted it, with some minor changes, as the public-facing logo for their particular attraction.

The campaign has proven to be successful in engaging the target market during a challenging period. Several new installations are underway, with openings scheduled later this year and into next year.

https://simex-iwerks.com/products/flyride/