The promotion was held on June 3-6, 2021 at The Simpsons in 4D attraction in Myrtle Beach, South Carolina. The main goal of this promotion was to improve social engagement, increase traffic to the attraction and drive ticket sales. 

On-site activation included staff ‘Happy Donut Day’ buttons, a step-and-repeat photo op, exterior A-frames and ticket monitors promoting the offer. Social media efforts were increased over the weekend with offer posts, reposts and stories. Local travel organizations like Visit Myrtle Beach and Broadway at the Beach also shared the posts on their feeds. Online efforts included a carousel banner on the Si4D.com website as well as ads on Google Business, Trip Advisor, and Yelp Pages.