Kula Bio is a crop solutions technology company with an innovative approach to crop nutrition: nitrogen-fixing microbes that deliver nitrogen at the root zone, where plants need it most. By harnessing the natural capabilities of Xanthobacter autotrophicus, Kula Bio’s technology “supercharges” them by ensuring the microbes have ample stored energy from the moment they are applied. Launching a brand-new product, the challenge was to craft a digital presence and go-to-market materials that framed it as both innovative and environmentally responsible in the crop nutrition space.