Film Marketing Kit & Onsite Client Marketing Support

Environmental | Marketing Graphics
mowgli's 4d jungle adventure poster
Challenge

Design a tailored experience that reflected the interests of San Diego Zoo’s audience while staying true to the Zoo’s brand and values.

Solution

We created a media-based attraction Mowgli’s 4D Jungle Adventure, based on The Jungle Book by Rudyard Kipling, for the San Diego Zoo, complete with custom art, on-site signage, trivia pre-show and photo ops. The theming design of the attraction was developed simultaneously with the marketing graphics for the film to ensure a seamless look across the entire graphics suite.

The toolkit graphics, video and digital assets and onsite signage fulfilled all of the client’s needs and offered a generous base for any other bespoke graphics they would need. They were able to launch the show in their 4D Theater with full marketing support.

Client

San Diego Zoo, San Diego, CA

Role

Art Direction, Graphic Design

Acknowledgements

Creative Direction – Minos Lam; Graphic Design – Austin Mateka, Fabian Kearns, Jessica Johnson, Paolo Rinaldi; Film animation – Red Star

©2021 SimEx-Iwerks Entertainment & Red Star 3D. All Rights Reserved.

mowgli's 4d jungle adventure logo lockup with character
mowgli's 4d jungle adventure banner
Horizontal banner.
mowgli's 4d jungle adventure character posters
Character posters.
mowgli's 4d jungle adventure photo op
Photo op.
IN-THEATER SHOW CARDS
mowgli's 4d jungle adventure scavenger hunt
Scavenger hunt activity for Zoo guests.
mowgli's 4d jungle adventure round graphics
Round graphics (digital or stickers).
4D THEATER SIGNAGE
san diego zoo's 4d theater front gate
san diego zoo's 4d theater front gate sign close up with kaa
bagheera standee in san diego zoo's 4d theater queue area
Bagheera standee in queue area.
shere khan standee in san diego zoo's 4d theater queue area
Shere Khan standee in queue area.
san diego zoo's 4d theater front gate detail, lion cubs playing in front of a boulder
Cubs standee at entrance.
san diego zoo's 4d theater exit area
Theater exit
ON-SITE SUPPORT SIGNAGE
san diego zoo sign with mowgli's 4d jungle adventure poster
san diego zoo lamp post with mowgli's 4d jungle adventure banner