Film Marketing Kit & Onsite Client Marketing Support
Environmental | Marketing Graphics
Challenge
Design a tailored experience that reflected the interests of San Diego Zoo’s audience while staying true to the Zoo’s brand and values.
Solution
We created a media-based attraction Mowgli’s 4D Jungle Adventure, based on The Jungle Book by Rudyard Kipling, for the San Diego Zoo, complete with custom art, on-site signage, trivia pre-show and photo ops. The theming design of the attraction was developed simultaneously with the marketing graphics for the film to ensure a seamless look across the entire graphics suite.
The toolkit graphics, video and digital assets and onsite signage fulfilled all of the client’s needs and offered a generous base for any other bespoke graphics they would need. They were able to launch the show in their 4D Theater with full marketing support.
Client
San Diego Zoo, San Diego, CA
Role
Art Direction, Graphic Design
Acknowledgements
Creative Direction – Minos Lam; Graphic Design – Austin Mateka, Fabian Kearns, Jessica Johnson, Paolo Rinaldi; Film animation – Red Star
©2021 SimEx-Iwerks Entertainment & Red Star 3D. All Rights Reserved.
IN-THEATER SHOW CARDS
4D THEATER SIGNAGE
ON-SITE SUPPORT SIGNAGE
