Challenge: Create an interactive experience that would draw guests to Myrtle Beach and create a bold statement for The Simpsons brand.

Solution: The Simpsons in 4D branded experience in Myrtle Beach, South Carolina is a state-of-the-art, unique attraction aimed to give guests a unique Simpsons experience. The experience features a 4D theater, interactive queue and preshow, and Kwik-E-Mart replica gift shop! The goal of the Donut Day promotion was to improve social engagement, increase traffic to the attraction and drive ticket sales at launch. On-site activation included staff ‘Happy Donut Day’ buttons, a step-and-repeat photo op, exterior A-frames and ticket monitors promoting the offer. Social media efforts were increased over the weekend with offer posts, reposts and stories. Local travel organizations like Visit Myrtle Beach and Broadway at the Beach also shared the posts on their feeds. Online efforts included a carousel banner on the Si4D.com website as well as ads on Google Business, Trip Advisor, and Yelp Pages.