The Queen Mary, a retired British transatlantic ocean liner operating as a hotel in Long Beach, California, opened a new 4D Theater on its premises in 2015. I had the privilege of designing the 4D Theater branding, entrance (accessible ramp) and the in-theater graphics while also collaborating with our architecture department on some interior design to create vinyl graphics that ran along the corridors.

An area of the ship was rejuvenated to house the theater so the branding had to be representative of the art deco style of the pre-existing space. The iconic smoke stacks of the ship were incorporated into the branding to link it back to this unique venue.